Revenue totals do not explain which campaign message created the gift.
Attribution
Fundraising attribution software that connects campaigns to completed gifts
See which channels, campaigns, devices, links, emails, and SMS messages drive donations, recurring upgrades, and supporter engagement.
Fundraising attribution software helps teams understand which campaigns, links, messages, and channels actually produced revenue. It should connect the supporter journey to completed gifts rather than stopping at clicks.
OpenFundraise records source, UTM, device, campaign, checkout, and donor context so fundraisers can make smarter decisions about where to spend time, budget, and follow-up effort.
Campaign signal
Revenue journey
Revenue attribution across email, SMS, paid, referral, and direct traffic
Device, source, campaign, and UTM context
Donor journeys that stay trackable across devices
OpenFundraise connects
Source
Donor
Gift
The problem
Fundraising reports usually miss the journey
Click reports do not prove that a donor completed checkout.
Cross-device donor journeys can make the best channels look weaker than they are.
Benefits
Know what actually moved revenue
Connect gifts to source
Trace completed donations back to campaigns, links, channels, UTMs, and landing pages.
Track across devices
Recognize supporter journeys that start on one device and finish later on another.
Report on real outcomes
Compare channels by donations, recurring revenue, and supporter engagement instead of clicks alone.
How it works
A simple path from campaign launch to better decisions
Cross-device supporter trackingEmail, SMS, referral, and paid attributionRevenue-first reporting
1
Capture campaign context
OpenFundraise records source, medium, campaign, landing page, and device context as supporters arrive.
2
Connect sessions to gifts
Donation activity is joined to the journey so reports show completed revenue.
3
Use attribution to plan
Find the campaigns, channels, and pages that deserve more budget and attention.
Use cases
Where fundraising teams use this
Compare donation revenue by SMS, email, paid, direct, and referral traffic.
Track donor journeys that start on one device and finish on another.
Measure ambassador, partner, and UTM links without spreadsheets.
Use attribution to decide what to send next during a live campaign.
Why OpenFundraise
Built for the full fundraising journey
Donation checkout, SMS, attribution, donor profiles, integrations, and dashboards work from the same campaign record.
Fundraisers can use AI optimization, A/B Testing, and Machine Learning insights without needing technical reporting language.
Every page, link, message, and follow-up can connect back to the donor journey and completed revenue.
FAQ
Questions fundraising teams ask
Can OpenFundraise track donors across devices?
Yes. OpenFundraise is designed to keep supporter journeys trackable when donors move between devices or return later.
Does attribution stop at clicks?
No. The goal is to connect campaign activity to completed gifts and supporter records.
See how OpenFundraise can support your next campaign.
Bring checkout, attribution, SMS, donor intelligence, and recurring growth into one fundraising workflow.