A CRM may show the gift, but not the journey that created it.
Donor intelligence
Donor intelligence for every visit, gift, and return supporter
Understand each supporter with source, device, campaign, giving history, engagement, and cross-device activity in one donor profile.
A donor intelligence platform should explain more than how much someone gave. Fundraisers need to know how the supporter arrived, what they engaged with, whether they returned, and what kind of follow-up makes sense.
OpenFundraise connects giving history, source data, campaign activity, donor profiles, and supporter portal behavior so teams can recognize first-time, repeat, and recurring donors with more context.
Campaign signal
Revenue journey
Supporter profiles with giving and engagement history
Trackable journeys across devices and channels
Campaign context behind every completed donation
OpenFundraise connects
Source
Donor
Gift
The problem
Donor records are usually missing the useful context
Analytics tools may show sessions, but not the donor relationship.
Fundraisers need both views in one place to make better decisions.
Benefits
Give your team the full supporter picture
See the path to donation
Understand the pages, channels, devices, and campaigns behind supporter action.
Recognize returning donors
Bring repeat activity and past giving into the current campaign experience.
Plan smarter follow-up
Use donor context to decide who should receive SMS, email, recurring asks, or personal outreach.
How it works
A simple path from campaign launch to better decisions
Supporter profilesIdentity-aware donor journeysEngagement and gift history
1
Capture supporter activity
Record campaign, source, page, and device context as supporters engage.
2
Build the profile
Connect visits, gifts, and known donor details into a practical supporter record.
3
Act on the signal
Use engagement and giving history to improve asks, outreach, and reporting.
Use cases
Where fundraising teams use this
Recognize returning donors during checkout and follow-up.
Review giving history alongside campaign source and engagement.
Identify first-time donors who came from specific appeals.
Plan recurring upgrades and stewardship from supporter behavior.
Why OpenFundraise
Built for the full fundraising journey
Donation checkout, SMS, attribution, donor profiles, integrations, and dashboards work from the same campaign record.
Fundraisers can use AI optimization, A/B Testing, and Machine Learning insights without needing technical reporting language.
Every page, link, message, and follow-up can connect back to the donor journey and completed revenue.
FAQ
Questions fundraising teams ask
Is this a replacement for a CRM?
OpenFundraise is built around fundraising activity and donor journeys. It can also connect with systems like Bloomerang so teams do not lose their existing records.
Can donor profiles include pre-donation behavior?
Yes. OpenFundraise is designed to show the journey before the gift, not just the final transaction.
See how OpenFundraise can support your next campaign.
Bring checkout, attribution, SMS, donor intelligence, and recurring growth into one fundraising workflow.