Partner, ambassador, SMS, and social links can look identical in reports.
Referral links
Referral link tracking for campaigns, partners, ambassadors, and SMS
Create trackable fundraising links with campaign context, session analytics, link-level reporting, and donation attribution.
Referral link tracking gives every shared fundraising link a measurable revenue trail. Campaigns, partners, ambassadors, volunteers, and SMS messages should not all collapse into the same anonymous traffic bucket.
OpenFundraise lets teams create trackable links that preserve source, campaign, and donor journey context through checkout so link performance can be judged by gifts, not just clicks.
Campaign signal
Revenue journey
Custom links for campaigns and ambassadors
Session analytics and revenue reporting
UTM and source context preserved into checkout
OpenFundraise connects
Source
Donor
Gift
The problem
Shared links often lose fundraising context
Traffic analytics do not always connect to donations.
Manual spreadsheets make link performance hard to trust.
Benefits
Give every campaign link a revenue trail
Create trackable links
Build links for campaigns, volunteers, partners, SMS sends, and social posts.
Preserve attribution
Carry source, medium, and campaign context through the donor journey.
Report by link
See sessions, gifts, and revenue tied to each fundraising link.
How it works
A simple path from campaign launch to better decisions
Link-level analyticsCampaign and UTM trackingSMS and referral-ready
1
Create the link
Name the link, set the destination, and attach campaign context.
2
Share it anywhere
Use links in SMS, email, paid campaigns, social posts, or ambassador outreach.
3
Track performance
Review sessions, donations, and revenue by link and campaign.
Use cases
Where fundraising teams use this
Create unique links for ambassadors and volunteers.
Track partner campaign revenue without manual spreadsheets.
Use links in SMS, email, social, and paid campaigns.
Compare link-level sessions, donations, and conversion.
Why OpenFundraise
Built for the full fundraising journey
Donation checkout, SMS, attribution, donor profiles, integrations, and dashboards work from the same campaign record.
Fundraisers can use AI optimization, A/B Testing, and Machine Learning insights without needing technical reporting language.
Every page, link, message, and follow-up can connect back to the donor journey and completed revenue.
FAQ
Questions fundraising teams ask
Can referral links be used in SMS?
Yes. Referral links are useful for SMS campaigns, ambassadors, partner campaigns, and social sharing.
Can links show revenue?
Yes. OpenFundraise is built to connect tracked link activity to completed donations.
See how OpenFundraise can support your next campaign.
Bring checkout, attribution, SMS, donor intelligence, and recurring growth into one fundraising workflow.